Will the destruction of software on the Internet lead to Creative Destruction? Many people who have been following the impact of Google on the search engine market share, have noticed that Google has significantly improved its ranking of websites based on the quality of content provided. Although content is still king, Google seems to have taken that concept and turned it on its head. They have developed their own "text indexing" software to evaluate and rank websites for their contents.
The Google application is not just another search engine that sits in the background, but rather a major component of Google's ranking algorithm. This software analyzes the content of each website and compares the website with other websites. If the websites are similar in content then the Google application will use its text indexing technology to rank them high on the search engine results page. However, if the websites are of a different content then the application will rank them lower on the search engine results page. The quality of the content plays a large role in ranking the websites, because without that same quality, a website can easily be discounted and knocked off the search engine results page.
There are many people who see the destruction of application on the internet as the death knell for websites on the web and the resulting impact on search engine results page will cause everyone to go back to the days of manual web site submissions. While there will be a lot of website content available to do this task, there will be no system available to use the application to find websites to submit. There are also a lot of people who are resistant to the idea of going back to the days of manual submissions, but they forget that the web development of the past decade has seen the world divided into many continents with websites being built in almost every corner of the globe.
